You Voted. We Bottled The Winner.

Born out of passion and crafted by community, Tequila de la Gente (TDLG) is the tequila brand that puts your taste at the forefront. By letting La Gente decide, we’ve created a crowd-chosen spirit that’s more than a bottle—it’s an invitation to connect, celebrate, and enjoy time with friends, old and new. Each bottle is a reflection of the people’s voice, our dedication to quality, and the love we share for creating meaningful experiences.

Our Shared Vision

Together, we’re here to flip the script. TDLG was founded with a mission to bring people together through an authentic, crowd-chosen sipping tequila. We’re dedicated to fostering a community where everyone—whether new to tequila or a lifelong fan—can come together, connect, and share in moments that matter.

Our Mission

To craft the best sipping tequila with integrity, as an invitation to gather and enjoy quality time. To honor Mexican craftsmanship, celebrate our Texas roots, and set new standards that elevate tequila, giving back to the communities that make it all possible.

Our Goal

With every sip, we aim to bring people together, fostering friendship and celebration across cultures and backgrounds.

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Albert’s Why: Turning Frustration into Opportunity

Albert, a second-generation Mexican American from Texas, is a successful entrepreneur who founded TDLG after feeling overwhelmed by the endless, often misleading options on the shelves. With a drive to challenge the status quo, he wanted to create a tequila brand that stands for quality and transparency—something people can trust. Albert pushes our team to dream big, ensuring TDLG is never just another bottle on the shelf.

Jorge’s Why: Protecting the Craft and Culture

As a first-generation Mexican American and skilled craftsman, Jorge is deeply loyal to authenticity. He’s a home builder, innovator, and advocate for quality over hype. Seeing celebrities use tequila as a status symbol, Jorge wanted a brand that honors heritage and showcases the culture, not ego. With TDLG, he’s here to show that tequila isn’t just about taking shots—it’s about savoring an experience worth sharing.

Adrian’s Why: Creating a Legacy, Not Just a Product

Born and raised in Texas, Adrian is experienced in launching beverage brands. But TDLG is personal: a legacy to celebrate his family’s roots and craft something that stands out. With a bold approach, Adrian ensures that TDLG does what others haven’t dared—build a brand chosen by the community, not just the insiders.

Daniel’s Why: Finding a True Go-To Tequila

Daniel, a third-generation Mexican American with a tech and startup background, always wanted a single tequila he could turn to without filling a whole shelf. For him, TDLG represents simplicity, quality, and a brand with heart. As an action-taker, he’s dedicated to creating a product that removes the guesswork and delivers an unforgettable sip every time.